In keeping with all of the Office 2011 excitement, we wanted to share a little background on our new “Id3a01ogy” web series that kicked off earlier this week. Here’s what the man behind the ideas, Dennis Liu, had to say…
Id3a01ogy is a short documentary series about these people. The thinkers. The iconoclasts. The dreamers. The leaders. The idea of the series, is to have a discussion about ideas. Our participants tell us how what an idea is. How to come by an idea? How you know you have one?
A common thread quickly tied the films together among our respondents– an idea is nothing without successful execution. Tools to help ideas grow, are essential. And, as a diehard Mac user, I know that users will find this new version of Office 2011 for Mac helpful to get their ideas written down, presented and shared.
As a film director, my livelihood depends on the quality, speed, and originality of my ideas. I have to think. A lot. There are scores of people who are always clawing for my job, and I have to constantly prove my ideas can break through the clutter over anyone else’s.
Directing is not just pointing around, looking like a boss. Actors, cinematographers, art directors – are all looking to a director for more ideas to help generate their own. It is an intensely competitive field, and if you don’t have the ideas and answers, someone out there will.
Every edge is critical for me. For me, I can appreciate this Office for Mac’s 2011 more communal approach to word processing with co-authoring. I use Office for Mac to write my treatment drafts and Excel to read my producers’ budgets. With my team, I can share ideas back and forth instantly, to figure out a way to stay on budget and improve scripts.
But even with all these advancements, these new brushes and scalpels in our arsenal, it is the originality of the work that we produce, which will ultimately yield the most fruitful results. The quality of our work must still stand on its own merits, no matter what program or platform it is created. This is the only way to stay relevant, in our re-invented world where the internet as the ultimate equalizer, as it continually ignores the mediocre, and warmly embraces the radical and unique.