Kurt’s Power Tip #1: Bring Your Words to Life with Advanced Typography
As a follow up to last week’s post on how to turn your Word doc into a work of art, I’m here to tell you more about the advanced typographic controls we added to Word for Mac 2011 and how you can use them to design some really impressive looking text. Take these, for example:
This post is also part of a new series of “Power Tip” blogs designed to get you more comfortable using new Office 2011 features. I encourage you to share your questions, comments and experiences so we can continue providing helpful hints that you can use every day. Now, let’s get started…
By default, you’ll notice that the new typographic controls are not shown in the ribbon. To add them, you’ll want to adjust the Word Ribbon preference setting here:
You will now see a new “Typography” group in the ribbon with six new controls:
These new controls provide you with the ability to control the advanced features found in some OpenType and TrueType fonts. Specifically,
- Ligatures
- Contextual Alternatives
- Stylistic Sets, including initial and final swashes and other typographic flourishes
- Kerning
- Number Spacing
- Number Forms
For today, let’s focus on the first four – which are used with text – and leave the two numerical features for another post.
Combining all of these typographic features, we’re about to give the following text passage a really impressive look. Recognize the passage? It’s the opening words to the US Declaration of Independence.
I put two copies of this text in a Word document to show you the effect of these controls:
One thing to note is that not all OpenType or TrueType fonts have these features. Several fonts that do support them include:
- Adobe Garamond Pro – Included with Adobe Creative Suite
- Apple Chancery – Included in Mac OS X
- Gabriola – Included with Office 2010 and Office 2011
- Minion Pro – Included with Adobe Creative Suite
- Zapfino – Included in Mac OS X
For the purpose of today’s demo, I felt the calligraphic style of Zapfino gave the best look for this text, and I turned on both kerning and contextual alternatives, which in this particular passage don’t have much effect:
Now, let’s turn on all the ligatures in Zapfino:
With this result:
To help give you a closer look, here are enlarged versions of two of the many locations in which ligatures were placed into the text:
The last typographic control, stylistic sets, require the greatest discretion, lest the text become almost unreadable like this:
Rather than use these sets for entire text passage, I will just use them for two words in the first line. Selecting “When” and looking over the choices in the Stylistic Set menu, the second Individual style set choice looks good:
Similarly, the seventh choice for “Course” also looks nice: (Notice that I have scrolled the menu of style sets, so what looks like the third choice below is actually the seventh choice.)
And here is the final result, transforming the entire passage, using all the new typographic controls in Word 2011:
Feel like you’re ready and excited to use the new typographic controls in your own documents? Let us know! We’re always interested in hearing how you’re using these tools and if there are more tips and tricks we can share to help bring your words to life.
You can also rest easy knowing that when you use any of these new controls with OpenType fonts, your documents will look just the same when opened with Word for Windows 2010, assuming the fonts you chose are also on Windows. How do you know what fonts are in Windows? That’s the subject of next week’s tip…
-Kurt Schmucker, Office for Mac Evangelist

















Great article. Hope we cam have some repository of this that is easily searchable or even linked straight into Word vi web.
I just cannot get my styles working the way I want, with page numbering taking way to long to sort out and getting text in tables to my liking almost impossible. Obviously doing something wrong. What about a good “how to – from scratch” for us. Been using Word since 1990′s and just gotten used to V2008. Now 2011 looks and actually does things differently.
Maybe a proper intro to doing styles sheets?
Thanks, but this isn’t useful to business people.
Outlook calendar sync is.
@Henk Here’s a link to our Word 2011 How-to: http://tinyurl.com/66l996v. It’s got tons of great information about tables, page numbering, and all-around helpful advice on what’s new in Word 2011 and how to properly get started. Hope this helps!
Office for Mac Evangelist???
But how about Outlook 2011??? why are you hiding with it???
We want our money BACK now!!!!!
Great fun, but who gives a damn when the basic stuff just doesn’t work.
Wild card replaces, essential for a 1,300 page document I produce, screw up and I have to go back to Word 2004 to do it.
Tried formatting a footnote, but all that happened was Word crashed and sent a report to MS.
Large copy/paste operations are slightly faster than in Word 2004, but many times slower than the good old days using a Mac Plus in the 1980s.
And on, and on, and on.
In Australia there is a law that states you can return any product which fails to meets its expectations and get a full refund. I am very tempted because the ONLY thing I can use Word 2011 for is opening and saving docx files (the addition for Word 2004 does not work correctly). Its a lot of money for one trivial feature.
nobody cares about this, fix outlook sync
Read on
http://googleenterprise.blogspot.com/2010/11/bridge-to-cloud-google-cloud-connect.html:
“Many of you have also asked about availability for Macs. Unfortunately due to the lack of support for open APIs on Microsoft Office for Mac, we are unable to make Google Cloud Connect available on Macs at this time. We look forward to when that time comes so we can provide this feature to our Mac customers as well.”
So, what are you waiting for? You touted Office for Mac sharing most of its code from Windows Office, I’m sure if you wanted you could give our platform ways to enhance Office.
Oh, wait! It might threaten Windows… mmmh…
This is beautiful, but I can’t even begin the basic Word for Mac tutorial because I cannot find the gallery with the templates.
@Jo Thanks Jo! Here’s a link to the Word template gallery: http://tinyurl.com/24cyy8j, and here’s a link to our tutorial about Word to get you started http://tinyurl.com/4glw62j. Let us know if you have any questions, we’re happy to help.
The typographic features look very nice, but I can’t use them because the filesize of the PDFs becomes extremely large if I enable ligatures.
There must still be some kind of bug or something.
Save a document to PDF with Word 2007 or Word 2010 on Windows, then save the same document with Word 2011 and compare the filesize. No matter if typographic features are activated or not, the filesize is significantly larger.
I need to find a way to save a Word for MAC document into a PDF file which retains the hyperlinks I create in Word. I spend a lot of time designing a beautiful newsletter, with many hyperlinks, only to lose them when converting to a PDF. There must be a way to do this and I know after reading many comments on the web that a lot of other people are wondering the same thing. Please help.
I cannot register. There is no field errors, and I accept the conditions, but every time I try (many times with many browsers), I just get the registration form, and no verification email. Please advise
I second Dominik. These ligatures are practically useless for PDF publications.
By turning on ligatures, the typical 388k PDF becomes a 15mb PDF.
How is this practical, and moreover, how can you sell something that does not even produce functional and professional looking documents? I should have spent my money on Adobe InDesign, and next time I will!
I’m tired of spending so much money on Office products that don’t work; what an honest fool I am for falling for your scam. Lesson learned!
It’s fantastic that ligatures and text figures are finally available. Could Word also render real small caps when available rather than generating its own? This is absolutely crucial to good typography.